Corporate reputation and competitiveness / Gary Davies ... [et al.].
Material type: TextPublication details: London : Routledge, 2002.Description: 224 p. : ill. ; 24 cmISBN:- 9780415287432:
- 041528743X
- 659.2
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Wexford Campus Library Store - Ask Library Staff | 659.2 (Browse shelf(Opens below)) | 1 | Available | 70033 |
Includes bibliographical references (p. [259]-268) and index.
A brief history of strategic thought -- The traditional approach to reputation management -- The reputation paradigm -- The company as a brand -- Defending a reputation -- Measuring reputation : the corporate personality scale -- The management of image and identity -- Managing the reputation chain -- Reputation and business performance -- Challenges in reputation management -- Managing the personality of the organization.
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