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Corporate reputation and competitiveness / Gary Davies ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: London : Routledge, 2002.Description: 224 p. : ill. ; 24 cmISBN:
  • 9780415287432:
  • 041528743X
Subject(s): DDC classification:
  • 659.2
Online resources:
Contents:
A brief history of strategic thought -- The traditional approach to reputation management -- The reputation paradigm -- The company as a brand -- Defending a reputation -- Measuring reputation : the corporate personality scale -- The management of image and identity -- Managing the reputation chain -- Reputation and business performance -- Challenges in reputation management -- Managing the personality of the organization.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Store - Ask Library Staff 659.2 (Browse shelf(Opens below)) 1 Available 70033

Includes bibliographical references (p. [259]-268) and index.

A brief history of strategic thought -- The traditional approach to reputation management -- The reputation paradigm -- The company as a brand -- Defending a reputation -- Measuring reputation : the corporate personality scale -- The management of image and identity -- Managing the reputation chain -- Reputation and business performance -- Challenges in reputation management -- Managing the personality of the organization.

47.19

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