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Making marketing happen : how great companies make strategic marketing planning work for them / Brian D. Smith.
Material type:
TextPublication details: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2005.Description: xvi, 377 p. ; 25 cmISBN: - 9780750662482:
- 0750662484
- 658.802
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 53821 |
Includes bibliographical references (p. 360-370) and index.
36.95