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Consumer behavior : buying, having, and being / Michael R. Solomon. by
Edition: 6th ed., International ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. ; Great Britain : Pearson Prentice Hall, c2004
Availability: Items available for loan: Carlow Campus Library (4)Call number: 658.8342, ...
Principles and practice of marketing / David Jobber. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : McGraw-Hill, c2004
Availability: Items available for loan: Carlow Campus Library (4)Call number: 658.8, ... Wexford Campus Library (2)Call number: 658.8, ... Wicklow Campus Library (2)Call number: 658.8, ...
How to market design consultancy services : finding, winning, keeping and developing clients / Shan Preddy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Aldershot : Gower, c2004
Availability: Items available for loan: Carlow Campus Library (1)Call number: 745.40688.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : [Great Britain] Pearson/Prentice Hall, c2004
Availability: Items available for loan: Carlow Campus Library (3)Call number: 658.8, ... Wexford Campus Library (3)Call number: 658.8, ...
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
Edition: 8th ed.
Material type: Text Text
Publication details: Australia ; United Kingdom : Thomson/South-Western, c2004
Availability: Items available for loan: Carlow Campus Library (3)Call number: 658.8, ... Wexford Campus Library (1)Call number: 658.8.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2004
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8342.
The global market : developing a strategy to manage across borders / John Quelch, Rohit Deshpande, editors. by Series: The Jossey-Bass business & management series | Jossey-Bass business & management series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco ; [Great Britain] : Jossey-Bass, c2004
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.848.
Public relations : the complete guide / Joe Marconi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : London : South-Western Educational ; Thomson Learning, c2004
Availability: Items available for loan: Carlow Campus Library (1)Call number: 659.2.
Principles of marketing : activebook version 2.0 / Philip Kotler, Gary Armstrong. by
Edition: [10th ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2004
Availability: Items available for loan: Wexford Campus Library (1)Call number: 658.8. Wicklow Campus Library (1)Call number: 658.8. Not available: Carlow Campus Library: Checked out (1).
Strategic marketing management / Carol H. Anderson, Julian W. Vincze. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2004
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8101.
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