The marketer's guide to public relations in the 21st century / Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler.
Material type:
TextPublication details: Mason, Ohio : Thomson, c2006.Edition: Rev. edDescription: viii, 287 p. ; 24 cmISBN: - 9780324312102:
- 0324312105
- Marketer's guide to public relations in the twenty-first century
- 659.2
- .H276 2006
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 659.2 (Browse shelf(Opens below)) | 1 | Available | 53771 |
CW808
Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991.
"Racom Communications."
CW123
Includes bibliographical references (p. 273-277) and index.
31.73