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Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Material type:
TextPublication details: Australia ; United Kingdom : Thomson South-Western, c2007.Edition: 7th ed., International student edDescription: xx, 629 p. : ill. (chiefly col.) ; 28 cmISBN: - 9780324408089:
- 0324408080
- 659.1
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 659.1 (Browse shelf(Opens below)) | 1 | Available | 51621 |
Previous ed.: published as Advertising, promotion, and supplemental aspects of integrated marketing communication. 2003.
Includes bibliographical references and index.
55.40