Sustainable marketing / Diane Martin, John Schouten.
Material type: TextSeries: Pearson custom libraryPublisher: Harlow, Essex : Pearson, [2014]Copyright date: ©2014Edition: First edition; Pearson new international editionDescription: ii, 247 pages : illustrations (black and white) ; pbk. 28 cmContent type:- 9781292040899
- 1292040890
- 658.802 23
- M378 2014
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | Available | 77409 | |
General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | Available | 77410 | |
General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | Available | 77411 | |
General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | Available | 77412 |
50.59
CW908
An introduction to sustainable marketing -- Sustainable marketing strategy -- Ethical dimensions of sustainable marketing -- The marketing environment and processes -- Consumer behavior and sustainable marketing -- Measurement and research for sustainable marketing -- Market segmentation, targeting and positioning for sustainability -- Global problems, global opportunities -- Sustainable products and services -- Sustainable branding and packing -- Marketing channels: sustainability in the value chain -- Sustainable pricing.