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Sustainable marketing / Diane Martin, John Schouten.

By: Contributor(s): Material type: TextTextSeries: Pearson custom libraryPublisher: Harlow, Essex : Pearson, [2014]Copyright date: ©2014Edition: First edition; Pearson new international editionDescription: ii, 247 pages : illustrations (black and white) ; pbk. 28 cmContent type:
Media type:
Carrier type:
ISBN:
  • 9781292040899
  • 1292040890
Subject(s): DDC classification:
  • 658.802 23
LOC classification:
  • M378 2014
Contents:
An introduction to sustainable marketing -- Sustainable marketing strategy -- Ethical dimensions of sustainable marketing -- The marketing environment and processes -- Consumer behavior and sustainable marketing -- Measurement and research for sustainable marketing -- Market segmentation, targeting and positioning for sustainability -- Global problems, global opportunities -- Sustainable products and services -- Sustainable branding and packing -- Marketing channels: sustainability in the value chain -- Sustainable pricing.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.802 (Browse shelf(Opens below)) Available 77409
General Lending Carlow Campus Library General Lending 658.802 (Browse shelf(Opens below)) Available 77410
General Lending Carlow Campus Library General Lending 658.802 (Browse shelf(Opens below)) Available 77411
General Lending Carlow Campus Library General Lending 658.802 (Browse shelf(Opens below)) Available 77412

50.59
CW908

An introduction to sustainable marketing -- Sustainable marketing strategy -- Ethical dimensions of sustainable marketing -- The marketing environment and processes -- Consumer behavior and sustainable marketing -- Measurement and research for sustainable marketing -- Market segmentation, targeting and positioning for sustainability -- Global problems, global opportunities -- Sustainable products and services -- Sustainable branding and packing -- Marketing channels: sustainability in the value chain -- Sustainable pricing.

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