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Internet marketing : readings and online resources / Paul Richardson.

Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2001.Description: xii, 350 p. : ill. ; 24 cmISBN:
  • 9780072427936
  • 0072427930
Subject(s): DDC classification:
  • 658.8002854678
LOC classification:
  • .I568 2001
Online resources:
Contents:
original WWW: web lessons from the early days of radio / Ward Hanson -- About the nature and future of interactive marketing / Stephan H. Haeckal -- How leading-edge companies are marketing, selling, and fulfilling over the internet / Chad Quinn
Marketing in hypermedia computer-mediated environments: conceptual foundations / Donna L Hoffman and Thomas P. Novak -- Welcome to my parlor... / Bruce H. Clark -- A multivariate analysis of web usage / Pradeep K. Korgaonkar and Lori D. Wolin
Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces / Joseph Alba et al -- The internet shopper / Naveen Donthu and Adriana Garcia
Smart commerce: the future of intelligent agents in cyberspace / Pattie Maes -- An internet culture?: implications for marketing / Stef Nicovich and T.Bettina Cornwell -- An investigation of gender differences in on-line privacy concerns and resultant behaviors / Kim Bartel Sheehan
Attitude toward the Site / Qimei Chen and William D. Wells -- The expanded ARF model: bridge to the accountable advertising future / Bill Harvey -- Advertising on the web: is there response before click-through? / Rex Briggs and Nigel Hollis -- Is internet advertising ready for prime time? / Xavier Drèze and Fred Zufryden
Interactive functions and their impacts on the appeal of internet presence sites / Sanjoy Ghose and Wenyu Dou -- Net gain: expanding markets through virtual communities / John Hagel
Let̕s get vertical / Mohanbir Sawheney and Steven Kaplan
impact of the internet on data collection / Rick Weible and John Wallace
internet and international marketing: is there a fit? / Saeed Samiee
Interactive marketing and the law: the future rise of unfairness / Ross D. Petty -- Trust and concern in consumers̕ perceptions of marketing information management practices / George R. Milne and María-Eugenia Boza
Versioning: the smart way to sell information / Carl Shapiro and Hal R. Varian
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 658.8002854678 (Browse shelf(Opens below)) 1 Available 48085

Includes bibliographical references (p. 347-350) and indexes.

[Introduction To Internet Marketing] The original WWW: web lessons from the early days of radio / Ward Hanson -- About the nature and future of interactive marketing / Stephan H. Haeckal -- How leading-edge companies are marketing, selling, and fulfilling over the internet / Chad Quinn

[Conceptual Foundations of Internet Marketing] Marketing in hypermedia computer-mediated environments: conceptual foundations / Donna L Hoffman and Thomas P. Novak -- Welcome to my parlor... / Bruce H. Clark -- A multivariate analysis of web usage / Pradeep K. Korgaonkar and Lori D. Wolin

[Business-to-Consumer Internet Marketing] Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces / Joseph Alba et al -- The internet shopper / Naveen Donthu and Adriana Garcia

[Shopping Agents and Consumer Behavior] Smart commerce: the future of intelligent agents in cyberspace / Pattie Maes -- An internet culture?: implications for marketing / Stef Nicovich and T.Bettina Cornwell -- An investigation of gender differences in on-line privacy concerns and resultant behaviors / Kim Bartel Sheehan

[Internet Marketing Communications] Attitude toward the Site / Qimei Chen and William D. Wells -- The expanded ARF model: bridge to the accountable advertising future / Bill Harvey -- Advertising on the web: is there response before click-through? / Rex Briggs and Nigel Hollis -- Is internet advertising ready for prime time? / Xavier Drèze and Fred Zufryden

[Interactivity and Community] Interactive functions and their impacts on the appeal of internet presence sites / Sanjoy Ghose and Wenyu Dou -- Net gain: expanding markets through virtual communities / John Hagel

[Business-to-Business Internet Marketing] Let̕s get vertical / Mohanbir Sawheney and Steven Kaplan

[Internet Marketing Research] The impact of the internet on data collection / Rick Weible and John Wallace

[The Internet and International Marketing] The internet and international marketing: is there a fit? / Saeed Samiee

[The Internet and Public Policy] Interactive marketing and the law: the future rise of unfairness / Ross D. Petty -- Trust and concern in consumers̕ perceptions of marketing information management practices / George R. Milne and María-Eugenia Boza

[The Internet and Information Economics] Versioning: the smart way to sell information / Carl Shapiro and Hal R. Varian

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