Internet marketing : readings and online resources / Paul Richardson.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2001.Description: xii, 350 p. : ill. ; 24 cmISBN:- 9780072427936
- 0072427930
- 658.8002854678
- .I568 2001
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Wexford Campus Library Wexford General Lending | 658.8002854678 (Browse shelf(Opens below)) | 1 | Available | 48085 |
Includes bibliographical references (p. 347-350) and indexes.
[Introduction To Internet Marketing] The original WWW: web lessons from the early days of radio / Ward Hanson -- About the nature and future of interactive marketing / Stephan H. Haeckal -- How leading-edge companies are marketing, selling, and fulfilling over the internet / Chad Quinn
[Conceptual Foundations of Internet Marketing] Marketing in hypermedia computer-mediated environments: conceptual foundations / Donna L Hoffman and Thomas P. Novak -- Welcome to my parlor... / Bruce H. Clark -- A multivariate analysis of web usage / Pradeep K. Korgaonkar and Lori D. Wolin
[Business-to-Consumer Internet Marketing] Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces / Joseph Alba et al -- The internet shopper / Naveen Donthu and Adriana Garcia
[Shopping Agents and Consumer Behavior] Smart commerce: the future of intelligent agents in cyberspace / Pattie Maes -- An internet culture?: implications for marketing / Stef Nicovich and T.Bettina Cornwell -- An investigation of gender differences in on-line privacy concerns and resultant behaviors / Kim Bartel Sheehan
[Internet Marketing Communications] Attitude toward the Site / Qimei Chen and William D. Wells -- The expanded ARF model: bridge to the accountable advertising future / Bill Harvey -- Advertising on the web: is there response before click-through? / Rex Briggs and Nigel Hollis -- Is internet advertising ready for prime time? / Xavier Drèze and Fred Zufryden
[Interactivity and Community] Interactive functions and their impacts on the appeal of internet presence sites / Sanjoy Ghose and Wenyu Dou -- Net gain: expanding markets through virtual communities / John Hagel
[Business-to-Business Internet Marketing] Let̕s get vertical / Mohanbir Sawheney and Steven Kaplan
[Internet Marketing Research] The impact of the internet on data collection / Rick Weible and John Wallace
[The Internet and International Marketing] The internet and international marketing: is there a fit? / Saeed Samiee
[The Internet and Public Policy] Interactive marketing and the law: the future rise of unfairness / Ross D. Petty -- Trust and concern in consumers̕ perceptions of marketing information management practices / George R. Milne and María-Eugenia Boza
[The Internet and Information Economics] Versioning: the smart way to sell information / Carl Shapiro and Hal R. Varian
30.00