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Marketing research : approaches, methods and applications in Europe / Ray Kent. by Series: Biz/Ed Premier
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson, 2007
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Consumer behaviour / Ray Wright. by Series: Biz/Ed Premier
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson, 2006
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  • Consumer behavior
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