Perspectives in consumer behavior / [edited by] Harold H. Kassarjian, Thomas S. Robertson.

Includes bibliographical references and indexes.

[Part One - Perception] They saw a game: a case study / Albert H. Hastorf & Hadley Cantril -- Market segmentation: a strategic management tool / Richard M. Johnson -- Symbols for sale / Sidney J. Levy -- New way to measure consumers' judgments / Paul E. Green & Yoram Wind -- Buyers' perceptions of price: an update of the evidence / Kent B. Monroe & Susan M. Petroshius.

[Part Two - Learning and information procesing] Brand choice behavior as a function of information load / Jacob Jacoby et al. -- Information load and consumers / Debra L. Scammon -- Issues in designing consumer information environments / James R. Bettman -- Learning and consumer behavior / John A. Howard -- The impact of television advertising: learning without involvement / Herbert E. Krugman -- Low-commitment consumer behavior / Thomas S. Robertson -- Mediating effects of cognitive responses to advertising on cognitive structure / Jerry C. Olsen et al. -- Consumer decision making - fact or fiction? / Richard W. Olshavsky & Donald H. Granbois.

[Part Three - Motivation and personality] Obesity, hunger and supermarket shopping behavior / Richard E. Nisbett & David E. Kanouse -- Autonomic measures of advertising / Paul J. Watson & Robert J. Gatchel -- Personality and consumer behaviour: an update / Harold H. Kassarjian & Mary Jane Sheffet -- Psychographics: a critical review / William D. Wells -- Situational influence on consumer behavior: a review / Pradeep Kakkar & Richard J. Lutz -- Benefit segmentation: a decision-oriented research tool / Russell I. Haley.

[Part Four - Values, beliefs and attitudes] The role of attitude theory in marketing / Richard J. Lutz -- The search for attitudinal-behavioral consistency / Martin Fishbein -- Cognitive consistency and consumer behavior / Bobby J. Calder -- Postdecision dissonance at post time / Robert E. Knox & James A. Inkster -- The attribution process in consumer decision making / Richard W. Mizerski et al. -- Forming beliefs from experience: evidence from self-perception theory / Carol A. Scott -- Human values: a historical and interdisciplinary analysis / C. Joseph Clawson & Donald E. Vinson.

[Part Five - Social processes] Reference group theory / James E. Stafford & A. Benton Cocanougher -- Effects of group pressure upon the modification and distortion of judgments / Samuel E. Asch -- New product diffusion / Thomas S. Robertson -- Decision making within the household / Harry L. Davis -- Consumer socialization / Scott Ward -- Parental mediation of television advertising effects / Thomas S. Robertson -- On the interface between organizational and consumer buying behavior / Yoram Wind.

[Part Six - Social class and subcultures] Minority markets and subculture analysis / Frederick D. Sturdivant -- Social class in America / W. Lloyd Warner -- Social class and consumer behavior / Sidney J. Levy -- Social class and commercial bank credit card usage / H. Lee Mathews & John W. Slocum,Jr. -- What every marketer should know about women / Rena Bartos.

[Part Seven - Culture] The concept of culture / Ralph Linton -- Hunger and work in a civilized tribe: or the anthropology of market transactions / Sidney J. Levy -- The silent language in overseas business / Edward T. Hall -- Uses of common objects as indicators of cultural orientations / Wayne Dennis -- Looking at the cultural environment for international marketing opportunities / Susan Douglas & Bernard Dubois.

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