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Marketing research / George Kress. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1988
Availability: Items available for loan: Wexford Campus Library (1)Call number: 658.83.
Strategic market planning : the pursuit of competitive advantage / George S. Day. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St. Paul : West Pub. Co., c1984
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.4012.
Contemporary cases in consumer behavior / Roger D. Blackwell, W. Wayne Talarzyk, James F. Engel. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Dryden Press, c1990
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8342.
Dictionary of social and market research / Wolfgang J. Koschnick. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire, England ; Brookfield, VT : Gower, c1996
Availability: Items available for reference: Carlow Campus Library: Not for loan (1)Call number: 300.72REF.
Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. by Series: Dryden Press series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1995
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8342.
Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: Carlow Campus Library (4)Call number: 658.83, ... Wexford Campus Library (1)Call number: 658.83.
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