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		Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. by Bendle, Neil T Farris, Paul W Pfeifer, Phillip Edward, 1951- Reibstein, David J Edition: Third Edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Education, Inc., 2016 Availability: Not available: Carlow Campus Library: Checked out (2). Place hold Place recall Add to cart (remove)
		Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris & Ronald T. Wilcox. by Venkatesan, Rajkumar Farris, Paul W Wilcox, Ronald T Material type: Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, New Jersey : Pearson Education, [2015]Copyright date: ©2015 Availability: Not available: Carlow Campus Library: Checked out (1). Place hold Place recall Add to cart (remove)

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