Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen ; foreword by William A. Smith.
Material type:
TextSeries: The Jossey-Bass nonprofit and public management seriesPublication details: San Francisco : Jossey-Bass, c2002.Edition: 1st edDescription: xxv, 277 p. : ill. ; 24 cmISBN: - 9780787964191
- 0787964190 (alk. paper)
- 658.83
- .A486 2002
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 658.83 (Browse shelf(Opens below)) | 1 | Available | 49472 |
CW016
"The second edition of Cheap but good marketing research."
"Prepared with the assistance of the Academy for Educational Development."
CW093, CW095
CW018
Includes bibliographical references (p. 261-268) and index.