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Predictable magic : unleash the power of design strategy to transform your business / Deepa Prahalad and Ravi Sawhney. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2011
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.4012.
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PR 2.0 : new media, new tools, new audiences / Deirdre Breakenridge. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : FT Press, c2008
Availability: Items available for loan: Carlow Campus Library (1)Call number: 659.2.
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Multivariate data analysis : a global perspective. by
Edition: 7th ed., Global ed. / Joseph F. Hair, Jr., ... [et al.].
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Pearson, c2010
Online access:
Availability: Items available for loan: Carlow Campus Library (1)Call number: 519.53.
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Consumer behaviour : a European perspective / Michael Solomon ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Times Prentice Hall, c2010
Other title:
  • Consumer behavior
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Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8342.
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Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson Financial Times/Prentice Hall, 2012
Online access:
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8342.
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Consumer behaviour : perspectives, findings and explanations / by John O'Shaughnessy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8342.
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Innovation management and new product development / Paul Trott. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2012
Online access:
Availability: Items available for loan: Carlow Campus Library (4)Call number: 658.575, ... Wexford Campus Library (1)Call number: 658.575.
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Online consumer behavior : theory and research in social media, advertising, and e-tail / editor, Angeline G. Close. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2012
Availability: Items available for loan: Carlow Campus Library (1)Call number: 658.8342.
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The psychology of consumer profiling in a digital age / Barrie Gunter. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York ; London : Routledge, Taylor & Francis Group, 2016
Availability: Items available for loan: Carlow Campus Library (4)Call number: 658.834, ...
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Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. by
Edition: Third Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, NJ : Pearson Education, Inc., 2016
Availability: Not available: Carlow Campus Library: Checked out (2).
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