Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
Material type: TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: xiv, 345 p. : ill. ; 26 cmISBN:- 9780761926689
- 9780761926696
- 0761926682 (hardcover)
- 658.8342
- .M66 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.8342 (Browse shelf(Opens below)) | 1 | Available | 49457 |
CW838
CW037
Includes bibliographical references and index.
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
42.28