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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: xiv, 345 p. : ill. ; 26 cmISBN:
  • 9780761926689
  • 9780761926696
  • 0761926682 (hardcover)
Subject(s): DDC classification:
  • 658.8342
LOC classification:
  • .M66 2004
Online resources:
Contents:
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8342 (Browse shelf(Opens below)) 1 Available 49457

CW838

CW037

Includes bibliographical references and index.

Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.

42.28

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