Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. J. Paul Peter, Jerry C. Olson.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002.Edition: 6th edDescription: xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.8342 (Browse shelf(Opens below))	1	Available		53857

CW838

Previous ed.: 1999.

CW037

Includes bibliographical references and index.

60.00