Landing page optimization : the definitive guide to testing and tuning for conversions / Tim Ash.
Material type: TextSeries: Serious skillsPublication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], c2008.Description: xxi, 360 pISBN:- 9780470174623:
- 0470174625
- 006.76
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Wexford Campus Library Wexford General Lending | 006.76 (Browse shelf(Opens below)) | 1 | Available | 61251 |
Includes index.
Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer.
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