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Landing page optimization : the definitive guide to testing and tuning for conversions / Tim Ash.

By: Material type: TextTextSeries: Serious skillsPublication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], c2008.Description: xxi, 360 pISBN:
  • 9780470174623:
  • 0470174625
Subject(s): DDC classification:
  • 006.76
Online resources:
Contents:
Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 006.76 (Browse shelf(Opens below)) 1 Available 61251

Includes index.

Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer.

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