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Qualitative research methods for media studies / Bonnie S. Brennen.

By: Material type: TextTextPublication details: New York ; London : Routledge, c2013.Description: vii, 238 p. ; 24 cm. ; pbkISBN:
  • 0415890217 (hardback)
  • 9780415890212 (hardback)
  • 9780415890229 (paperback)
  • 0415890225 (paperback)
  • 9780203086490 (ebook)
  • 020308649X (ebook)
  • 9780415890212:
Subject(s): DDC classification:
  • 302.23072
Contents:
Getting started -- Doing qualitative research -- Interviewing -- Focus groups -- History -- Oral history -- Ethnography and participant observation -- Textual analysis.
Summary: "This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"-- Provided by publisher.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 302.23072 (Browse shelf(Opens below)) 1 Available 73629
Reference Wexford Campus Library Wexford Reference 302.23072 (Browse shelf(Opens below)) 1 Not for loan 73630

CW098

Includes bibliographical references and index.

Getting started -- Doing qualitative research -- Interviewing -- Focus groups -- History -- Oral history -- Ethnography and participant observation -- Textual analysis.

"This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"-- Provided by publisher.

33.19

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