Cases in marketing management and strategy : Volume 3 / edited by Gerry Mortimer.
Material type: TextPublication details: Dublin : Marketing Institute, 2000.Description: xiv, 182 p. ; ill. ; 24 cm. ; pbkISBN:- 0952907658
- 658.8
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 64270 |
Betting on bananas / Don O'Sullivan -- Mitsubihi Ireland: the launch of Black Diamond / John Fahy -- Who cares wins: the students' 10k walk for the Chernobyl Children's Project / Joe McGrath -- Newbridge Silverware / Donal Rogan -- Glenisk: a growth strategy for an organic food company / Patricia Medcalf and Ethna O'Connor -- Galway Bay Health Farm - Spa and Relaxation Centre / Barra O Cinneide and Ann M. Torres -- Container Plastics Limited / Kate Stewart -- Telecom Eireann Flotaton 1999 / Barry McIntyre -- Focusing on logistics to improve customer service - the case of transnational optical / Mary Wilcox -- Kylemore Abbey: a branding challenge / Ann M. Torres -- Iontas. Com: marketing a software product / Gerry Mortimer -- Forest Produce Limited / Gerry Mortimer -- Forest Produce Limited / Gerry Mortimer -- Stuart Crystal / Gerry Mortimer.
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