| 000 | 01071pam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 26766866 | ||
| 005 | 20201215152113.0 | ||
| 008 | 920818s1993 nyua b 001 0 eng | ||
| 010 | _a92032732 | ||
| 020 | _a0131555995 (pbk.) | ||
| 020 |
_a9780131555990: _c£17.95 |
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| 040 |
_aDLC _cDLC |
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| 049 |
_aTIZA _b24353 |
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| 072 | 7 |
_aKJMV7 _2thema |
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| 082 | _a658.802 | ||
| 100 | 1 |
_aHooley, Graham J. _922242 |
|
| 245 | 1 | 0 |
_aCompetitive positioning : _bthe key to market success / _cGraham J. Hooley and John Saunders. |
| 260 |
_aNew York : _bPrentice Hall, _c1993. |
||
| 300 |
_axi, 260 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 241-247) and index. | ||
| 590 | _a18.85 | ||
| 650 | 0 |
_aMarketing _xManagement _95381 |
|
| 650 | 0 |
_aStrategic planning. _97828 |
|
| 650 | 0 |
_aCompetition. _957185 |
|
| 650 | 7 |
_aSales & marketing management _2thema _957186 |
|
| 700 | 1 |
_aSaunders, John A., _d1946- _921715 |
|
| 902 | _a160808 | ||
| 903 | _aMARS | ||
| 907 |
_a.b10137403 _bcgen _c- |
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