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| 008 | 931116s1993 enka b 001 0 eng | ||
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| 020 | _a0750605499 | ||
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_a9780750605496: _c£15.95 |
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| 082 | _a658.8342 | ||
| 100 | 1 |
_aRice, Chris. _925522 |
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| 245 | 1 | 0 |
_aConsumer behaviour : _bbehavioural aspects of marketing / _cChris Rice. |
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1993. |
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| 300 |
_aviii, 414 p. : _bill. ; _c23 cm. |
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| 490 | 0 |
_aMarketing series (London, England). _pStudent |
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| 500 | _a"Published on behalf of the Chartered Institute of Marketing." | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 590 | _a15.44 | ||
| 650 | 0 |
_aConsumer behavior. _98949 |
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| 650 | 0 |
_aMarketing _xSocial aspects _957203 |
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_aAnthropology _2thema _957204 |
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_aBehavioural theory (Behaviourism) _2thema _957205 |
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| 650 | 7 |
_aSales & marketing _2thema _957206 |
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| 710 | 2 |
_aChartered Institute of Marketing. _924296 |
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