| 000 | 01220pam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 37115825 | ||
| 005 | 20201215152227.0 | ||
| 008 | 970610s1998 njua b 001 0 eng | ||
| 010 | _a97023327 | ||
| 020 | _a0131201158 | ||
| 020 |
_a9780131201156 : _cNo price |
||
| 040 |
_aDLC _cDLC |
||
| 049 |
_aTIZA _b30517 |
||
| 072 | 7 |
_aKJS _2thema |
|
| 072 | 7 |
_aKJM _2thema |
|
| 072 | 7 |
_aKJC _2thema |
|
| 072 | 7 |
_aKJMV7 _2thema |
|
| 082 | _a658.827 | ||
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _923725 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring and managing brand equity / _cKevin Lane Keller. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1998. |
||
| 300 |
_axxv, 635, [118] p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _a35.99 | ||
| 650 | 0 |
_aBrand name products _xManagement _947242 |
|
| 650 | 7 |
_aSales & marketing _2thema _958674 |
|
| 650 | 7 |
_aManagement & management techniques _2thema _958675 |
|
| 650 | 7 |
_aBusiness strategy _2thema _958676 |
|
| 650 | 7 |
_aSales & marketing management _2thema _958677 |
|
| 902 | _a170320 | ||
| 903 | _aMARS | ||
| 907 |
_a.b10143439 _bmulti _c- |
||
| 942 | _n0 | ||
| 998 |
_b3 _c010829 _dm _ea _f- _g0 |
||
| 999 |
_c14141 _d14141 |
||