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| 005 | 20201215152228.0 | ||
| 008 | 951025s1996 njua b 001 0 eng | ||
| 010 | _a95033737 | ||
| 020 | _a0134384741 | ||
| 020 | _a9780134384740 | ||
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_aKJ _2thema |
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| 082 | _a658.812 | ||
| 100 | 1 |
_aAnton, Jon. _926192 |
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| 245 | 1 | 0 |
_aCustomer relationship management : _bmaking hard decisions with soft numbers / _cJon Anton. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1996. |
||
| 300 |
_aviii, 183 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. 179-181) and index. | ||
| 590 | _a27.12 | ||
| 650 | 0 |
_aCustomer relations _xManagement _xStatistical models _958699 |
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| 650 | 0 |
_aCustomer relations _xManagement _vCase studies _958700 |
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| 650 | 7 |
_aBusiness & Management _2thema _958701 |
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| 650 | 7 |
_aManagement & management techniques _2thema _958702 |
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| 650 | 7 |
_aCustomer services _2thema _92749 |
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| 650 | 7 |
_aSales & marketing _2thema _958703 |
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| 700 | 1 |
_aMonger, Jodie E. _958704 |
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| 700 | 1 |
_aFeinberg, Richard A. _958705 |
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| 700 | 1 |
_aWiddows, Rick. _958706 |
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