000 01243nam a2200373 a 4500
001 BDZ0005545569
003 StDuBDS
005 20201215152350.0
008 020827s1992 fr a f b 001 0 fre d
020 _a9782130441878:
_cNo price
020 _a2130441874
040 _aStDuBDS
_cStDuBDS
_dStDuBDSZ
049 _aTIZA
_b30612
072 7 _aBUS
_2ukslc
082 _a658.848
100 1 _aUsunier, Jean-Claude.
_918288
245 1 0 _aCommerce entre cultures :
_bune approche culturelle du marketing international /
_cJean-Claude Usunier. Tome 1.
250 _a1ère édition.
260 _aParis :
_bPresses Universitaires de France,
_c1992.
300 _a453 p. :
_bill. ;
_c22 cm.
490 0 _aCollection Gestion (Presses universitaires de France),
_x0764-2237
500 _aCW100
504 _aIncludes bibliographical references and index.
590 _a0.00
650 0 _aExport marketing
_xSocial aspects
_943556
650 0 _aInternational business enterprises
_xSocial aspects
_94783
650 0 _aIntercultural communication.
_94762
650 7 _aBusiness and Management.
_2ukslc
_931536
902 _a150831
903 _aMARS
907 _a.b10163487
_bcstor
_c-
942 _n0
998 _b2
_c011204
_dm
_ea
_f-
_g0
999 _c15160
_d15160