| 000 | 00751nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 1999 | ||
| 082 | _a658.8 | ||
| 100 | 1 |
_aLancaster, Geoffrey. _929303 |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _btext and cases / _cGeoffrey Lancaster, Lester Massingham. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon ; _aNew York : _bMcGraw-Hill Book Co, _cc1999. |
||
| 300 |
_a539 p : _bill ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _a25.00 | ||
| 650 | 0 |
_aMarketing. _961017 |
|
| 650 | 0 |
_aMarketing _vCase studies. _961018 |
|
| 700 | 1 |
_aMassingham, Lester. _922535 |
|
| 902 | _a140901 | ||
| 903 | _aMARS | ||
| 907 |
_a.b10165575 _bcgen _c- |
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| 942 | _n0 | ||
| 998 |
_b1 _c011213 _dm _ea _f- _g0 |
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| 999 |
_c15357 _d15357 |
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