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| 008 | 020912s1998 enk 000 0 eng d | ||
| 020 | _a0133712532 | ||
| 020 |
_a9780133712537: _c£20.95 |
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| 082 | _a658.802 | ||
| 100 | 1 |
_aHooley, Graham J. _922242 |
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| 245 | 1 | 0 | _aMarketing strategy and competitive positioning. |
| 250 |
_a2nd ed / _bGraham J. Hooley, John A. Saunders, Nigel F. Piercy. |
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| 260 |
_aLondon : _bPrentice Hall Europe, _c1998. |
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| 300 |
_axiii, 482p _bill., forms ; _c24 cm. _epbk. |
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| 500 | _aPrevious ed. published as: Competitive positioning / Graham J. Hooley and John Saunders. 1993. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 590 | _a25.00 | ||
| 650 | 0 |
_aTarget marketing. _99582 |
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| 650 | 0 |
_aMarketing _xManagement _95381 |
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| 650 | 0 |
_aBusiness planning. _92644 |
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| 650 | 0 |
_aMarketing. _965098 |
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_aBusiness and Management. _2ukslc _931536 |
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| 650 | 7 |
_aBusiness strategy _2thema _965099 |
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_aSales & marketing management _2thema _965100 |
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_aSales & marketing _2thema _965101 |
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| 650 | 7 |
_aBusiness & Management _2thema _965102 |
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| 700 | 1 |
_aHooley, Graham J. _tCompetitive positioning. _965103 |
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| 700 | 1 |
_aSaunders, John A., _d1946- _921715 |
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| 700 | 1 |
_aPiercy, Nigel. _917507 |
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