000 | 01691nam a2200469 a 4500 | ||
---|---|---|---|
008 | 020930s2000 enk 000 0 eng d | ||
020 | _a0750647043 | ||
020 |
_a9780750647045: _c£19.99 |
||
072 | 7 |
_aKJE _2thema |
|
072 | 7 |
_aKJS _2thema |
|
072 | 7 |
_aUDB _2thema |
|
072 | 7 |
_aKJ _2thema |
|
072 | 7 |
_aKJMV7 _2thema |
|
082 | _a658.8002854678 | ||
100 | 1 |
_aBickerton, Pauline. _926621 |
|
245 | 1 | 0 |
_aCybermarketing : _bhow to use the Internet to market your goods and services / _cPauline Bickerton, Matthew Bickerton, and Upkar Pardesi. |
250 | _a2nd ed. | ||
260 |
_aOxford : _bButterworth-Heinemann, _c2000. |
||
300 |
_axvi, 355 p. : _bill.. ; _c24 cm. _epbk. |
||
490 | 0 | _aCIM series. | |
490 | 0 | _aChartered Institute of Marketing/Butterworth-Heinemann Marketing Series. | |
500 | _a"Published in association with the Chartered Institute of Marketing." | ||
500 | _aPrevious ed.:1996. | ||
504 | _aIncludes bibliographical references and index. | ||
590 | _a30.00 | ||
650 | 0 |
_aInternet marketing. _99626 |
|
650 | 0 |
_aInternet advertising. _99584 |
|
650 | 7 |
_aBusiness and Management. _2ukslc _931536 |
|
650 | 7 |
_aE-commerce: business aspects _2thema _948290 |
|
650 | 7 |
_aSales & marketing _2thema _965229 |
|
650 | 7 |
_aInternet guides & online services _2thema _931391 |
|
650 | 7 |
_aBusiness & Management _2thema _965230 |
|
650 | 7 |
_aSales & marketing management _2thema _965231 |
|
700 | 1 |
_aBickerton, Matthew. _926622 |
|
700 | 1 |
_aPardesi, Upkar. _926623 |
|
710 | 2 |
_aChartered Institute of Marketing. _924296 |
|
902 | _a161129 | ||
903 | _aMARS | ||
907 |
_a.b1018384x _bcgen _c- |
||
942 | _n0 | ||
998 |
_b1 _c020930 _dm _ea _f- _g0 |
||
999 |
_c16953 _d16953 |