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| 008 | 030703s xx 000 0 eng d | ||
| 100 | 1 |
_aLovelock, Christopher H. _968209 |
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| 245 | 1 | 0 |
_aClassifying services to gain strategic marketing insights _h[Journal article] / _cChristopher H. Lovelock |
| 260 | _a[American Marketing Association] | ||
| 300 | _aJournal article. | ||
| 490 | 0 | _aReadings in the Management & Marketing of Services selected by Rita Byrne. | |
| 500 | _aFrom: Journal of Marketing, Vol. 47, Summer 1983, pp.9-20 | ||
| 500 | _aReprinted in: 'Services marketing: text and readings',1996 | ||
| 500 | _aReprinted in: 'Managing services marketing : text and readings', 2nd ed.,1992 | ||
| 500 | _aReprinted in: 'Managing services: marketing, operations and human resources', 1988 | ||
| 500 | _aCW083, CW121 | ||
| 500 | _aCW838 | ||
| 600 | 1 | 0 |
_aLovelock, Christopher H. _968209 |
| 856 | 4 | 1 |
_uhttps://libsearch.itcarlow.ie/cgi-bin/koha/opac-detail.pl?biblionumber=8624 _yCheck library holdings for a reprint of this article |
| 856 | 4 | 1 |
_uhttps://ezproxy.itcarlow.ie/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4999799&site=ehost-live _yRead this article online via the Business Source Complete Database |
| 856 | 4 | 1 |
_ySend a message to library staff if access to this online resource is unavailable _umailto:libdesk@itcarlow.ie?subject=Resource%20unavailable |
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| 903 | _aMARS | ||
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