| 000 | 00867nam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | 030801s1986 xxu 000 0 eng d | ||
| 020 | _a013731258X | ||
| 040 |
_aUk _dUk _dOCoLC |
||
| 082 | _a658.82 | ||
| 100 | 1 |
_aGovoni, Norman A. P. _912881 |
|
| 245 | 1 | 0 |
_aPromotional management / _cNorman Govoni, Robert Eng and Morton Galper. |
| 250 | _aInternational ed. | ||
| 260 |
_aNew Jersey : _bPrentice Hall, _c1986. |
||
| 300 |
_axiii,578p. : _bill. ; _c23cm. ; _epbk. |
||
| 490 | 0 | _aPrentice-Hall International editions. | |
| 500 | _aIncludes bibliography and index. | ||
| 590 | _a20.00 | ||
| 650 | 0 |
_aSales promotion. _97191 |
|
| 650 | 0 |
_aMarketing. _968330 |
|
| 700 | 0 |
_aEng, Robert. _968331 |
|
| 700 | 1 |
_aGalper, Morton. _920253 |
|
| 902 | _a160222 | ||
| 903 | _aMARS | ||
| 907 |
_a.b10195105 _bmulti _c- |
||
| 942 | _n0 | ||
| 998 |
_b5 _c030801 _dm _ea _f- _g0 |
||
| 999 |
_c17950 _d17950 |
||