000			02216nam a2200445 a 4500
001			BDZ0006149359
003			StDuBDS
005			20201215154146.0
008			040309s2004 enka f b 001 0 eng d
010			_a2004009943
020			_a9780749442767: _c£19.95
020			_a074944276X
040			_aStDuBDS _cStDuBDS _dStDuBDSZ
042			_apcc
050		0	_b.P3548 2004
072		7	_aSOC _2ukslc
072		7	_aKJG _2thema
072		7	_aKJSP _2thema
082			_a659.2
100	1		_aParsons, Patricia _q(Patricia Houlihan) _981984
245	1	0	_aEthics in public relations : _ba guide to best practice / _cPatricia J. Parsons.
260			_aLondon : _bKogan Page, _c2004.
300			_axvii, 187 p. : _bill. ; _c24 cm.
500			_aCW808
500			_a"Institute of Public Relations."
500			_aCW123
504			_aIncludes bibliographical references and index.
505	0	0	_aWhat lies beneath -- _tBefore we begin: new profession ... or one of the oldest? -- _tA tangled web: the 'truth' about PR ethics -- _tTo do no harm: the issue of trust -- _tWhose rights are right? -- _tThe trouble with rules -- _tRobin Hood ethics -- Ethics and the practitioner -- _tYour staircase to respect -- _tThe good, the bad and the (almost) ugly: ethics codes -- _tSex and the single (or not) PR practitioner: conflict of interest -- _tYou ... against the world --Strategies and dilemmas ... -- _tMedia relations: breeding ground for ethical problems -- _tPersuasion ... or propaganda? -- _tGood causes and bad taste -- _tPR and plagiarism -- Organizations, ethics and public relations -- _tThe true reality of everyday ethics: making decisions -- _tPR and the corporate ethics programme -- _tMaking business accountable: the 'new breed' of PR
590			_a27.71
650		0	_aPublic relations _xManagement _974472
650		0	_aPublic relations _xMoral and ethical aspects _981985
650		7	_aSociety. _2ukslc _981986
650		7	_aBusiness ethics & social responsibility _2thema _981987
650		7	_aPublic relations _2thema _981988
710	2		_aInstitute of Public Relations (Great Britain) _981989
902			_a160808
907			_a.b10263512 _bcgen _c-
942			_n0
998			_b0 _c051021 _dm _ea _f- _g0
999			_c24672 _d24672