| 000 | 01687cam a22004694a 4500 | ||
|---|---|---|---|
| 001 | BDZ0006698103 | ||
| 003 | StDuBDS | ||
| 005 | 20201215154323.0 | ||
| 008 | 050527s2006 njua b 001 0 eng d | ||
| 010 | _a2005015341 | ||
| 020 | _a9780131193789 | ||
| 020 | _a0131193783 | ||
| 035 | _a(DLC)2005015341 | ||
| 040 |
_aDLC _cDLC _dDLC _dStDuBDSZ |
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| 042 | _apcc | ||
| 050 | 0 | _bK68 2006 | |
| 072 | 7 |
_aYPJJ3 _2thema |
|
| 072 | 7 |
_aKNS _2thema |
|
| 082 | _a658.83 | ||
| 100 | 1 |
_aKotler, Philip. _914638 |
|
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc2006. |
||
| 300 |
_axxiv, 932 p. : _bcol. ill. ; _c26 cm. |
||
| 500 | _aCW838 | ||
| 500 | _aCW083 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _a58.45 | ||
| 650 | 0 |
_aHospitality industry _xMarketing _943094 |
|
| 650 | 0 |
_aTourism _xMarketing _946677 |
|
| 650 | 7 |
_aEducational: Citizenship & social education _2thema _984238 |
|
| 650 | 7 |
_aHospitality & service industries _2thema _984239 |
|
| 700 | 1 |
_aMakens, James C. _984240 |
|
| 700 | 1 |
_aBowen, John T. _984241 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0513/2005015341.html |
| 856 | 4 | 1 |
_uhttp://wps.prenhall.com/chet_kotler_marketing_4/ _yLink to the COMPANION WEBSITE for this publication |
| 856 | 4 | 1 |
_ySend a message to library staff if access to this online resource is unavailable. _umailto:libdesk@itcarlow.ie?subject=Resource%20unavailable |
| 902 | _a160808 | ||
| 907 |
_a.b10269447 _bcgen _c- |
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