000			01962nam a2200457 a 4500
001			BDZ0001375913
003			StDuBDS
005			20201215154918.0
008			981005s1998 ilua f b 001 0 eng d
010			_a97050260
020			_a9780844234380: _c£29.95
020			_a0844234389
040			_aStDuBDS _cStDuBDS _dStDuBDSZ
072		7	_aBUS _2ukslc
072		7	_aAK _2thema
072		7	_aKJS _2thema
072		7	_aKJ _2thema
082			_a658.823
100	1		_aMeyers, Herbert M. _991456
245	1	4	_aThe marketer's guide to successful package design / _cHerbert M. Meyers, Murray J. Lubliner.
260			_aLincolnwood, Ill. : _bNTC ; _aSt. Albans : _bVerulam [distributor], _cc1998.
300			_axvii, 281 p. : _bill. ; _c26 cm.
500			_aCW111
500			_a"American Marketing Association."
504			_aIncludes bibliographical references (p. 269-272) and index.
505	0		_aThe package is the product -- Package design: more than a pretty picture -- The strategic role of package design -- Taking the bumps out of the road -- Selecting the designer -- Preparing for the race -- Creative development: where the rubber meets the road -- Consumer research: navigating the category -- Store brand packing: friend or foe? -- Package design for special markets -- The technology of packaging -- Packaging and the law -- Staying on target long-term -- Where do we go from here?
590			_a53.47
650		0	_aMarketing. _991457
650		0	_aPackaging. _991458
650		0	_aPackaging _xDesign _991459
650		7	_aBusiness and Management. _2ukslc _931536
650		7	_aIndustrial / commercial art & design _2thema _991460
650		7	_aSales & marketing _2thema _991461
650		7	_aBusiness & Management _2thema _991462
700	1		_aLubliner, Murray J. _991463
710	2		_aAmerican Marketing Association. _914294
902			_a140901
907			_a.b10289793 _bmulti _c-
942			_n0
998			_b0 _c060925 _dm _ea _f- _g4
999			_c27261 _d27261