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| 005 | 20201215155104.0 | ||
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_a9780714843872: _c£29.95 |
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| 020 | _a0714843873 | ||
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| 082 | _a659.1 | ||
| 100 | 1 |
_aBerger, Warren. _992226 |
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| 245 | 1 | 0 |
_aAdvertising today / _cWarren Berger. |
| 260 |
_aLondon : _bPhaidon, _c2004. |
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| 300 |
_a512 p. : _bill. (chiefly col.), facsims. (chiefly col.), ports. (some col.) ; _c30 cm. |
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| 500 | _aCW808 | ||
| 500 | _aCW123 | ||
| 504 | _aIncludes bibliographical references (p. 505) and index. | ||
| 505 | 0 |
_aIntroduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The _tcinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- _tAdvertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- _tGuerilla advertising : taking it to the streets -- The next wave |
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| 520 | _aThis publication provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences from the political and social upheavals of the 1960s to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising including Italy̕s Oliviero Toscani of the controversial Benetton campaigns, American comedian and American-Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Boyle Hegarty, creator of the world-famous Levi̕s ads. In analysing specific advertisements, the book simultaneously acts as a history of sorts of global pop culture and a record of the social, cultural, and geo-political temperature-changes that affect our image-saturated environment. | ||
| 590 | _a39.19 | ||
| 650 | 0 |
_aArt and industry. _91426 |
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| 650 | 0 |
_aAdvertising _vPictorial works _992227 |
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| 650 | 0 |
_aAdvertising. _992228 |
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| 650 | 0 |
_aAdvertising campaigns. _968502 |
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| 650 | 0 |
_aAdvertising _xHistory _992229 |
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| 650 | 0 |
_aAdvertising _xSocial aspects _984159 |
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| 650 | 0 |
_aCommercial art. _92383 |
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| 650 | 7 |
_aBusiness and Management. _2ukslc _931536 |
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| 650 | 7 |
_aIllustration & commercial art _2thema _955635 |
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| 650 | 7 |
_aMedia, entertainment, information & communication industries _2thema _992230 |
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| 650 | 7 |
_aPopular culture _2thema _992231 |
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| 650 | 7 |
_aAdvertising _2thema _992228 |
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