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008 040721s2005 ne a f b 001|0|eng d
020 _a9780750659383:
_c£26.99
020 _a0750659386
024 3 _a9780750659383
035 _a(OCoLC)56640169
040 _aStDuBDS
_beng
_cStDuBDS
_dStDuBDSZ
072 7 _aBUS
_2ukslc
072 7 _aKJ
_2thema
072 7 _aKJMV7
_2thema
072 7 _aKJS
_2thema
082 _a658.802
100 1 _aWilson, R. M. S.
_q(Richard Malcolm Sano)
_d1946-
245 1 0 _aStrategic marketing management :
_bplanning, implementation and control /
_cRichard M.S. Wilson and Colin Gilligan.
250 _a3rd ed.
260 _aAmsterdam ;
_aLondon :
_bElsevier Butterworth-Heinemann,
_c2005.
300 _axii, 867 p. :
_bill. ;
_c28 cm.
500 _aPrevious ed.: 1997.
500 _aItem #53823 rebound as cased.
504 _aIncludes bibliographical references (p. 813-851) and index.
590 _a39.95
650 0 _aStrategic planning.
_97828
650 0 _aMarketing
_xManagement
_95381
650 7 _aBusiness and Management.
_2ukslc
650 7 _aBusiness & Management
_2thema
650 7 _aSales & marketing management
_2thema
650 7 _aSales & marketing
_2thema
700 1 _aGilligan, Colin.
_919483
902 _a160808
907 _a.b10307163
_bcgen
_c-
942 _n0
998 _b0
_c070504
_dm
_ea
_f-
_g0
999 _c28968
_d28968