| 000 | 01332nam a2200385Ka 4500 | ||
|---|---|---|---|
| 001 | 191793048 | ||
| 005 | 20170703135709.0 | ||
| 008 | 100129s2007 000 0 eng d | ||
| 020 | _a9781904308294 | ||
| 020 | _a1904308295 | ||
| 035 |
_a(OCoLC)191793048 _z(OCoLC)191738013 |
||
| 040 |
_aY9# _cY9# |
||
| 082 | _a659.19796 | ||
| 245 | 0 | 0 |
_aSponsorship works : _ba brand marketer's casebook / _c[edited by Ardi Kolah] |
| 250 | _a[5th ed.] | ||
| 260 |
_aLondon : _bSportBusiness group, _c2007. |
||
| 300 |
_axxiii, 284 p. : _bill. ; _c26 cm. ; _epbk. |
||
| 500 | _a"In association with World Advertising Research Centre, European Sponsorship Association". | ||
| 500 | _aCW838 | ||
| 500 | _aCW907 | ||
| 500 | _aCW927 | ||
| 505 | 0 | _aIntroduction -- Best practice research -- Access -- Brand building -- Commercial -- Epilogue. | |
| 590 | _a132.00 | ||
| 650 | 0 | _aSports sponsorship. | |
| 650 | 0 |
_aSports sponsorship _vCase studies. |
|
| 650 | 0 |
_aBrand name products _xMarketing. |
|
| 650 | 0 |
_aSports _xMarketing. |
|
| 650 | 0 |
_aProfessional sports _xEconomic aspects. |
|
| 650 | 0 |
_aProfessional sports _xFinance. |
|
| 700 | 1 | _aKolah, Ardi | |
| 902 | _a160808 | ||
| 907 |
_a.b10354311 _bcslc _c- |
||
| 942 | _n0 | ||
| 998 |
_b0 _c100129 _dm _ea _f- _g0 |
||
| 999 |
_c33584 _d33584 |
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