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010 _a97017556
020 _a9780226260129:
_c£11.50
020 _a0226260127 (paperback)
040 _aStDuBDS
_beng
_cStDuBDS
_dStDuBDSZ
050 4 _b.F72 1998
072 7 _aIND
_2ukslc
072 7 _aJBCC
_2thema
072 7 _aNHTB
_2thema
072 7 _aJHM
_2thema
072 7 _aJBFS
_2thema
072 7 _aKNT
_2thema
072 7 _a3MPQS
_2thema
082 _a381.3
100 1 _aFrank, Thomas
_q(Thomas C.)
245 1 4 _aThe conquest of cool :
_bbusiness culture, counterculture, and the rise of hip consumerism /
_cThomas Frank.
260 _aChicago, [Ill.] ;
_aLondon :
_bUniversity of Chicago Press,
_c1998.
300 _axii, 287p., [19]p. of plates :
_bill., facsims. ;
_c23 cm.
500 _aCW027
504 _aIncludes bibliographical references and index.
505 _aA Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s -- Buttoned Down: High Modernism on Madison Avenue -- Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society -- Three Rebels: Advertising Narratives of the Sixties -- "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All -- Think Young: Youth Culture and Creativity -- The Varieties of Hip: Advertisements of the 1960s -- Carnival and Cola: Hip versus Square in the Cola Wars -- Fashion and Flexibility -- Hip and Obsolescence -- Hip as Official Capitalist Style
590 _a15.46
650 0 _aSubculture
_zUnited States
650 0 _aConsumer behavior
_zUnited States
_xHistory
_y20th century
650 0 _aAdvertising and youth
_zUnited States
_xHistory
_y20th century
650 0 _aMarketing
_zUnited States
_xHistory
_y20th century
650 0 _aConsumption (Economics)
_zUnited States
_xHistory
_y20th century
650 0 _aAdvertising
_zUnited States
_xHistory
_y20th century
650 0 _aCounterculture
_zUnited States
650 0 _aConsumer behavior
_zUnited States
650 0 _aNineteen sixties.
650 7 _aIndustry.
_2ukslc
650 7 _aCultural studies
_2thema
650 7 _aSocial & cultural history
_2thema
650 7 _aAnthropology
_2thema
650 7 _aConsumerism
_2thema
650 7 _aMedia, entertainment, information & communication industries
_2thema
650 7 _ac 1960 to c 1969
_2thema
651 0 _aUnited States
_xSocial life and customs
_y1945-1970.
651 0 _aUnited States
_xSocial conditions
_y1960-1980
_98306
651 0 _aUnited States
_xSocial conditions
_y1980-
_98307
856 4 1 _yView Publisher Description
_uhttp://www.press.uchicago.edu/presssite/metadata.epl?mode=synopsis&isbn=9780226260129
856 4 1 _ySend a message to library staff if access to this online resource is unavailable
_umailto:libdesk@itcarlow.ie?subject=Resource%20unavailable
902 _a160105
907 _a.b10365473
_bwgen
_c-
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998 _b0
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