000			01800cam a2200337 a 4500
008			110518s2009 000 0 eng d
010			_a2008051751
020			_a1422124827
020			_a9781422124826
020			_a9781422124826: _c£24.99
072		7	_aKJD _2thema
082			_a745.2
100	1		_aVerganti, Roberto.
245	1	0	_aDesign-driven innovation : _bchanging the rules of competition by radically innovating what things mean / _cRoberto Verganti.
260			_aBoston, Mass. : _bHarvard Business Press, _cc2009.
300			_axv, 272 p. : _bill. ; _c25 cm. ; _ecased.
500			_aCW707, CW728
504			_aIncludes bibliographical references (p. [241]-259) and index.
505	0		_aDesign-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
590			_a34.16
650		0	_aTechnological innovations.
650		0	_aIndustrial management. _94612
650		0	_aIndustrial design.
650		0	_aNew products. _95930
650		7	_aBusiness and Management. _2ukslc
650		7	_aBusiness innovation _2thema
902			_a160808
907			_a.b1038666x _bcgen _c-
942			_n0
998			_b0 _c110518 _dm _ea _f- _g0
999			_c36774 _d36774