| 000 | 01627cam a2200373 a 4500 | ||
|---|---|---|---|
| 008 | 120524s2011 000 0 eng d | ||
| 010 | _a2010019109 | ||
| 020 | _a9780240812564 (pbk.) | ||
| 020 | _a0240812565 (pbk.) | ||
| 020 | _a9780240812564 | ||
| 072 | 7 |
_aJBCT _2thema |
|
| 082 | _a384 | ||
| 100 | 1 | _aMedoff, Norman J. | |
| 245 | 1 | 0 |
_aElectronic media : _bthen, now, and later / _cNorman J. Medoff, Barbara K. Kaye. |
| 250 | _a2nd ed. | ||
| 260 |
_aBurlington, MA : _bFocal Press, _cc2011. |
||
| 300 |
_axi, 306 p. : _bill. ; _c28 cm. ; _epbk. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aTuning in to electronic media -- Radio / Norman J. Medoff, Dale Hoskins, Gregory D. Newton -- Television -- Cable, satellite, and other delivery systems -- The Internet -- Programming -- Advertising -- Audience measurement -- Business and ownership / Norman J. Medoff, Gregory Pitts -- Operating, producing, and distribution -- The feature film and videogame industries / Ross Helford, Brant Guillory, Norman J. Medoff -- Regulation, legal issues, and ethics -- Media effects -- Personal/social media : the future. | |
| 590 | _a37.18 | ||
| 650 | 0 |
_aBroadcasting _xHistory |
|
| 650 | 0 |
_aMass media _xHistory |
|
| 650 | 0 |
_aDigital media _xHistory |
|
| 650 | 0 |
_aTelecommunication _xHistory |
|
| 650 | 0 |
_aMultimedia systems. _99383 |
|
| 650 | 0 |
_aDigital media. _99836 |
|
| 650 | 0 |
_aDigital communications. _92884 |
|
| 650 | 7 |
_aMedia studies _2thema |
|
| 700 | 1 | _aKaye, Barbara K. | |
| 902 | _a150526 | ||
| 907 |
_a.b10410788 _bcgen _c- |
||
| 942 | _n0 | ||
| 998 |
_b0 _c120524 _dm _ea _f- _g0 |
||
| 999 |
_c39111 _d39111 |
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