000			02991cam a2200421 a 4500
008			130108s2012 000 0 eng d
020			_a0273743613
020			_a9780273743613 (hbk.)
020			_a0273743619 (hbk.)
020			_a9780273743613: _c£49.99
072		7	_aKJS _2thema
072		7	_aKJMV7 _2thema
082			_a658.8
100			_aKotler, Philip. _914638
245	0	0	_aMarketing management / _cPhilip Kotler ... [et al.].
250			_a2nd European ed.
260			_aHarlow, Essex, England : _bPearson Education, _c2012.
300			_axxxix, 1022 p. : _bcol. ill. ; _c29 cm. ; _ecased.
500			_aPrevious ed.: 2009.
500			_aAuthorised adaptation from the United States edition
500			_aCW018, CW838
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- Acknowledgements -- Publisher's acknowledgements -- Introduction to marketing -- Understanding marketing management within a global context -- Developing marketing strategies and plans -- Managing digital technology in marketing -- Capturing marketing insights -- The changing marketing environment and information management -- Managing market research and forecasting -- Analysing consumer markets -- Analysing business markets -- Dealing with competition -- Connecting with customers -- Seeking and developing target marketing differentiation strategies -- Creating customer value, satisfaction and loyalty -- Building strong brands -- Creating and managing brands and brand equity -- Digital and global brand management strategies -- Designing, developing, and managing market offerings -- Shaping the market offering -- Designing, developing and managing market offerings -- Introducing new market offerings -- Developing and managing pricing strategies -- Delivering value -- Designing and managing integrated marketing channels and global value networks -- Managing process, people, and physical evidence at the consumer interface -- Communicating value -- Designing and managing marketing communications -- Managing mass and personal communications -- Managing marketing implementation and control -- Implementing marketing management -- Managing marketing metrics -- Glossary -- Name index -- Organisation and brand index.
590			_a67.55
650		0	_aMarketing _zEurope _xManagement
650		0	_aMarketing _xManagement _95381
650		0	_aMarketing _zEurope
650		7	_aBusiness and Management. _2ukslc
650		7	_aSales & marketing _2thema
650		7	_aSales & marketing management _2thema
700	1		_aKotler, Philip. _914638
856	4	1	_yView Publisher Description & Table of Contents _uhttp://catalogue.pearsoned.co.uk/catalog/academic/product?ISBN=9780273743613
856	4		_ySend a message to library staff if access to this online resource is unavailable _umailto:libdesk@itcarlow.ie?subject=Resource%20unavailable
902			_a170505
907			_a.b10422328 _bmulti _c-
942			_n0
998			_b6 _c130108 _dm _ea _f- _g0
999			_c40257 _d40257