000			02058nam a2200529 a 4500
001			BDZ0016787984
003			StDuBDS
005			20201209145422.0
008			120423s2012 njua f 001 0 eng|d
010			_a2012006991
020			_a9780132983211: _c£10.99
020			_a0132983214
035			_a(OCoLC)828614476
040			_aStDuBDS _cStDuBDS _dStDuBDSZ
050		0	_b.B74 2012
072		7	_aMED _2ukslc
072		7	_aKJSP _2thema
072		7	_aJBCT _2thema
072		7	_aKJS _2thema
072		7	_aUDBS _2thema
072		7	_aKJE _2thema
072		7	_aUBJ _2thema
072		7	_aUDB _2thema
082			_a659.2
100	1		_aBreakenridge, Deirdre.
245	1	0	_aSocial media and public relations : _beight new practices for the PR professional / _cDeirdre K. Breakenridge.
260			_aUpper Saddle River, N.J. : _bFinancial Times, _cc2012.
300			_aix, 166 p. : _bill. ; _c23 cm.
500			_aCW808
504			_aIncludes bibliographical references and index.
505	0		_aPR practice #1: The PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (COMMS) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: The reputation task force member -- New practice #8: The master of the metrics -- Using your new PR practices to become an influencer and change agent -- The future of PR and social media.
590			_a17.97
650		0	_aPublic relations.
650		0	_aSocial media.
650		7	_aMedia Studies. _2ukslc
650		7	_aPublic relations _2thema
650		7	_aMedia studies _2thema
650		7	_aSales & marketing _2thema
650		7	_aSocial networking _2thema
650		7	_aE-commerce: business aspects _2thema
650		7	_aEthical & social aspects of IT _2thema
650		7	_aInternet guides & online services _2thema
902			_a161116
907			_a.b10444683 _bcgen _c-
942			_n0
998			_b0 _c140408 _dm _ea _f- _g0
999			_c42382 _d42382