| 000 | 01863cam a2200433 a 4500 | ||
|---|---|---|---|
| 001 | 687675731 | ||
| 005 | 20190531162509.0 | ||
| 008 | 140429s2011 000 0 eng d | ||
| 010 | _a2011011230 | ||
| 020 | _a0465025781 (pbk.) | ||
| 020 | _a9780465025787 (pbk.) | ||
| 020 |
_a9780465025787: _cNo price |
||
| 035 | _a(OCoLC)687675731 | ||
| 040 |
_aDLC _beng _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dCDX _dDEBBG _dBDX _dORX _dOCLCF |
||
| 042 | _apcc | ||
| 072 | 7 |
_aK _2thema |
|
| 072 | 7 |
_aKJMV6 _2thema |
|
| 072 | 7 |
_aKJSM _2thema |
|
| 082 | _a658.575 | ||
| 100 | 1 |
_aCooper, Robert G. _q(Robert Gravlin), _d1943- |
|
| 245 | 1 | 0 |
_aWinning at new products : _bcreating value through innovation / _cRobert G. Cooper. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bBasic Books, _cc2011. |
||
| 300 |
_axv, 391 p. : _bill. ; _c24 cm. ; _epbk. |
||
| 500 | _aCW838 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 | _aThe innovation challenge -- Why new products win -- Drivers of success - why the best innovators excel -- The Stage-Gate idea to launch system -- Next generation Stage-Gate - how companies have evolved and accelerated the system -- Discovery - the quest for breakthrough ideas -- The front-end work - from discovery to development -- Picking the winners - investing in the right projects -- Making the gates work - gates with teeth -- Development, testing and launch -- Implementing Stage-Gate in your business. |
| 590 | _a26.30 | ||
| 650 | 0 |
_aNew products. _95930 |
|
| 650 | 0 |
_aNew products _vCase studies |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 650 | 7 |
_aEconomics, finance, business & management _2thema |
|
| 650 | 7 |
_aResearch & development management _2thema |
|
| 650 | 7 |
_aMarket research _2thema |
|
| 902 | _a160808 | ||
| 907 |
_a.b10445195 _bmulti _c- |
||
| 942 | _n0 | ||
| 998 |
_b5 _c140429 _dm _ea _f- _g0 |
||
| 999 |
_c42432 _d42432 |
||