000			02010nam a2200409 a 4500
001			BDZ0006002565
003			StDuBDS
005			20190531162849.0
008			050415s2005 nyu f b 001|0|eng d
010			_a2005274319
020			_a9781844800018: _c£34.99
020			_a1844800016 (pbk.)
035			_a(OCoLC)243534352 _z(OCoLC)718352942
040			_aStDuBDS _beng _cStDuBDS _dStDuBDSZ
072		7	_aBUS _2ukslc
072		7	_aKJS _2thema
072		7	_aKJU _2thema
082			_a658.8
100	1		_aBlythe, Jim. _926637
245	1	0	_aBusiness-to-business marketing management : _ba global perspective / _cJim Blythe, Alan Zimmerman.
250			_a1st ed.
260			_aLondon : _bThomson, _c2005.
300			_axviii, 403 p. ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to business-to-business marketing -- How business organizations buy -- Strategic planning for global business markets -- Market research and information systems -- Segmentation, targeting and positioning -- Market entry tactics -- Product strategy and product development -- Services for business markets -- Pricing in business markets -- Supply-chain management -- Managing distribution channels -- Business-to-business marketing communications -- Customer relationships and key-account management -- Sales promotion, exhibitions and trade fairs -- Corporate reputation management -- Marketing planning, implementation and control -- Organizing for maximum effectiveness -- Ethical considerations for business marketers -- The future of business marketing.
590			_a49.99
650		0	_aMarketing _xManagement _95381
650		0	_aIndustrial marketing _xManagement
650		7	_aBusiness and Management. _2ukslc
650		7	_aSales & marketing _2thema
650		7	_aOrganizational theory & behaviour _2thema
700	1		_aZimmerman, Alan S., _d1942-
902			_a150520
907			_a.b10467464 _bcgen _c-
942			_n0
998			_b0 _c150520 _dm _ea _f- _g0
999			_c44630 _d44630