000			03800nam a2200517 a 4500
001			BDZ0021152094
003			StDuBDS
005			20190531162853.0
008			121115r20122011nyuac 001|0 eng|d
020			_a9781592407460: _cNo price
020			_a1592407463 _q(paperback)
035			_a(OCoLC)812406699 _z(OCoLC)870401009
040			_aStDuBDS _cStDuBDS _dStDuBDSZ
072		7	_aTEC _2ukslc
072		7	_aAKD _2thema
072		7	_aGB _2thema
082			_a686.22
100	1		_aGarfield, Simon,
245	1	0	_aJust my type : _ba book about fonts / _cSimon Garfield.
260			_aNew York : _bGotham, _c2012.
264		1	_aNew York, New York : _bGotham Books _c[2012]
264		4	_c©2011
300			_a356 p. : _bill., ports. ; _c21 cm.
336			_btxt
336			_bsti
337			_bn
338			_bnc
500			_aCW088
500			_a"First published in Great Britain in 2010 by Profile Books and in the United States as a Gotham Books hardcover in 2011. First trade paperback printing, September 2012"--Title page verso.
504			_aIncludes bibliographical references and index.
505	0		_aWe don't serve your type -- Capital offence : Gill Sans -- Legibility vs readability : Albertus -- Can a font make me popular? : Futura v Verdana -- The hands of unlettered men : Doves -- The ampersand's final twist -- Baskerville is dead (long live Baskerville) : Mrs. Eaves & Mr. Eaves -- Tunnel visions -- What is it about the Swiss? : Frutiger -- Road Akzidenz -- DIY -- What the font? -- Can a font be German, or Jewish? : Futura -- American Scottish : Moderns, Egyptians, and fat faces -- Gotham is go -- Pirates and clones : Optima -- The clamour from the past : Sabon -- Breaking the rules : The interrobang -- The Serif of Liverpool : Vendôme -- Fox, gloves -- The worst fonts in the world -- Just my type.
520			_aFonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. Bu where do fonts come from and why do we need so many? Who is behind the businesslike subtlety of Times New Roman, the cool detachment of Arial, or the maddening lightness of Comic Sans (and the movement to ban it)? Simon Garfield embarks on a mission to answer these questions and more, and reveal what may be the very best and worst fonts in the world. Typefaces are no 560 years old, but we barely knew their names until about twenty years ago, when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Garfield unravels our age old obsession with the way our words look. Just My Type investigates a range of modern mysteries, including how Helvetica took over the world, what inspires the seemingly ubiquitous use of Trajan on bad movie posters and what makes a font look presidential, male or female, American, British, German, or Jewish. From the typeface of Beatlemania to the graphic vision of the Obama campaign, fonts can signal a musical revolution or the rise of an American president. This book is a must-read for the design conscious that will forever change the way you look at the printed word.
590			_a17.21
650		0	_aGraphic design (Typography) _99771
650		0	_aType and type-founding. _98240
650		0	_aType and type-founding _xHistory
650		0	_aType and type-founding _vMiscellanea
650		7	_aTechnology. _2ukslc
650		7	_aTypography & lettering _2thema
650		7	_aEncyclopaedias & reference works _2thema
902			_a160808
907			_a.b10470463 _bwgen _c-
942			_n0
998			_b0 _c150917 _dm _ea _f- _g0
999			_c44927 _d44927