000			01830cam a2200349Ka 4500
001			921137691
005			20201209145547.0
008			160823s2015 000 0 eng d
020			_a0077167953
020			_a9780077167950
035			_a(OCoLC)921137691 _z(OCoLC)913844934 _z(OCoLC)956623352
040			_aSISPL _beng _cSISPL _dSISPL _dYDXCP _dOCLCF _dRDF _dOCLCQ _dYDX
082			_a658.8
100	1		_aFahy, John, _d1962- _927443
245	1	0	_aFoundations of marketing / _cJohn Fahy and David Jobber.
250			_a5th ed.
260			_aMaidenhead ; _aSingapore : _bMcGraw-Hill Education, _c2015.
300			_axix, 358 pages : _billustrations ; _c27 cm. ; _epbk.
500			_aCW806, CW906, CW916, CW936
500			_aCW018
504			_aIncludes bibliographical references and index.
505	0	0	_aThe nature of marketing -- The global marketing environment -- Understanding customer behaviour -- Marketing research and customer insights -- Marketing segmentation, targeting and positioning -- Value through products and brands -- Value through services, relationships and experiences -- Value through pricing -- Distribution: delivering customer value -- Integrated marketing communications 1: mass communication techniques -- Integrated marketing communications 2: direct communications techniques -- Digital marketing.
590			_a50.16
650		0	_aMarketing.
700	1		_aJobber, David, _d1947- _925841
856	4	1	_uhttp://highered.mheducation.com/sites/0077167953/information_center_view0/index.html _yLink to the COMPANION WEBSITE for this publication.
856	4	1	_ySend a message to library staff if access to this online resource is unavailable. _uhttp://www.library.itcarlow.ie/suggest/
902			_a170518
907			_a.b10481357 _bmulti _c-
942			_n0
998			_b6 _c160823 _dm _ea _f- _g0
999			_c46005 _d46005