000			02270cam a2200457 i 4500
001			BDZ0022854734
003			StDuBDS
005			20201209145550.0
008			140904s2014 caua 000 0 eng d
010			_a2014035327
020			_a9780811875448: _c£12.99
040			_aStDuBDS _beng _cStDuBDS _dUk _dStDuBDSZ _erda
042			_apcc
050		0	_b.R3 2014
072		7	_aAKC _2thema
072		7	_aABA _2thema
082			_a745.4
100	1		_aRand, Paul, _d1914-1996
245	1	0	_aThoughts on design / _cPaul Rand.
250			_aNew Edition.
260			_aSan Francisco : _bChronicle Books, _c[2014]
264		1	_aSan Francisco : _bChronicle Books _c2014
300			_a95 pages : _billustrations ; _c20 cm
336			_btxt
337			_bn
338			_bnc
500			_a"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."
500			_aCW088
500			_aCW089
505	0		_aThe beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
520			_aOne of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970 and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
650		0	_aDesign.
650		0	_aCommercial art. _92383
650		7	_aGraphic design _2thema
650		7	_aTheory of art _2thema
700	1		_aBierut, Michael,
902			_a160906
907			_a.b10482751 _bwgen _c-
942			_n0
998			_b0 _c160906 _dm _ea _f- _g0
999			_c46144 _d46144