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008 021005s2002 enka || 001 ||eng d
015 _aGBA267401
_2bnb
020 _a9780631231363:
_cNo price
020 _a9780631231356:
_cNo price
020 _a0631231366
_q(pbk.)
020 _a0631231358
_q(cased)
020 _a9780631231356
_q(cased)
035 _a(OCoLC)316467569
040 _aDLC
_cDLC
_dUk
_dStDuBDSZ
050 1 4 _b.G72 2002
072 7 _aKJ
_2thema
072 7 _aKJC
_2thema
082 0 4 _a658.4012
_221
100 1 _aGrant, R. M.
_q(Robert Morris)
_d1948-
245 1 0 _aContemporary strategy analysis :
_bconcepts, techniques, applications /
_cRobert M. Grant.
250 _a4th ed.
260 _aMalden, MA ;
_aOxford :
_bBlackwell Publishers,
_c2002.
300 _axii, 551 p. :
_bill. ;
_c25 cm.
500 _aPrevious edition: 1998.
504 _aIncludes bibliographical references and index.
505 0 0 _gpt. I.
_tIntroduction
_g1
_tThe concept of strategy --
_gpt. II
_tTools of Strategy Analysis
_g2
_tGoals, values, and performance
_g3
_tAnalyzing the industry environment
_g4
_tIntra-industry analysis
_g5
_tAnalyzing resources and capabilities
_g6
_tOrganization structure and management systems --
_gpt. III
_tThe Analysis of Competitive Advantage
_g7
_tThe nature and sources of competitive advantage
_g8
_tCost advantage
_g9
_tDifferentiation advantage --
_gpt. IV
_tBusiness Strategies in Different Industry Contexts
_g10
_tIndustry evolution
_g11
_tTechnology-based industries and the management of innovation
_g12
_tCompetitive advantage in mature industries --
_gpt. V
_tCorporate Strategy
_g13
_tVertical integration and the scope of the firm
650 0 _aStrategic planning.
_97828
650 7 _aStrategic planning.
_2fast
_0(OCoLC)fst01134371
_97828
650 7 _aBusiness & Management
_2thema
650 7 _aBusiness strategy
_2thema
942 _2ddc
_cCW_GL
948 _hNO HOLDINGS IN TIZ - 14 OTHER HOLDINGS
999 _c47463
_d47463