| 000 | 01815cam a2200445 a 4500 | ||
|---|---|---|---|
| 001 | ocn429936339 | ||
| 003 | OCoLC | ||
| 005 | 20201209145626.0 | ||
| 008 | 120418s2010 maua b 000 0 eng | ||
| 010 | _a2011292801 | ||
| 016 | 7 |
_a015456372 _2Uk |
|
| 020 |
_a9780136027164 _q(pbk.) |
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| 020 |
_a0136027164 _q(pbk.) |
||
| 020 |
_a9780136027164: _c£17.99 |
||
| 029 | 1 |
_aAU@ _b000044540355 |
|
| 029 | 1 |
_aNZ1 _b13105975 |
|
| 029 | 1 |
_aUNITY _b121081443 |
|
| 035 | _a(OCoLC)429936339 | ||
| 040 |
_aDLC _beng _cDLC _dAU@ _dKSU _dYDXCP _dUKMGB _dOCLCF _dOCLCQ _dBCW |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _b.G7295 2010 |
| 072 | 7 |
_aKJS _2thema |
|
| 072 | 7 |
_aKJSU _2thema |
|
| 082 | 0 | 4 |
_a658.8342 _222 |
| 100 | 1 |
_aGraham, Judy _q(Judy Frazer) |
|
| 245 | 1 | 0 |
_aCritical thinking in consumer behavior : _bcases and experiential exercises / _cJudy Graham. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bPrentice Hall, _c©2010. |
||
| 300 |
_avi, 173 pages : _billustrations ; _c28 cm. ; pbk. |
||
| 500 | _a46.18 CW908, CWB07 | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aThe importance of customer centricity -- Customer perception -- Customer learning and memory -- Customer motivation and personality -- Segmenting targeting and positioning -- Reference group influence and diffusion of innovation -- Customer attitudes -- Marketing communication an attitude change -- Customer decision making -- Qualitative and interpretive consumer research -- Cultural and subcultural influences | |
| 650 | 0 |
_aConsumer behavior _vProblems, exercises, etc |
|
| 650 | 0 |
_aConsumer behavior _vCase studies |
|
| 650 | 7 |
_aConsumer behavior. _98949 |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 650 | 7 |
_aSales & marketing _2thema |
|
| 650 | 7 |
_aCustomer services _2thema _92749 |
|
| 942 |
_2ddc _cCW_GL |
||
| 999 |
_c47540 _d47540 |
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