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| 008 | 160613t20162016maua b 001 0 eng | ||
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| 082 | 0 | 0 |
_a658.5752 _223 |
| 100 | 1 | _aVerganti, Roberto, | |
| 245 | 1 | 0 |
_aOvercrowded : _bdesigning meaningful products in a world awash with ideas / _cRoberto Verganti. |
| 246 | 3 | 0 | _aDesigning meaningful products in a world awash with ideas |
| 264 | 1 |
_aCambridge, Massachusetts : _bThe MIT Press, _c[2016] |
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| 264 | 4 | _c©2016 | |
| 300 |
_axiv, 246 pages : _billustrations ; _c24 cm. ; cased. |
||
| 490 | 1 | _aDesign thinking, design theory | |
| 500 | _a24.22 | ||
| 504 | _aIncludes bibliographical references (pages 219-235) and index. | ||
| 505 | 0 | _a[Part I: The value: why innovation of meaning matters] The search for new meaning: the value for people -- Competing through meaning: the value for businesses. | |
| 505 | 0 | _a[Part 2: The principles: beyond ideas to meaning] Innovation from the inside out: making gifts -- The art of criticism: the quest for a deeper vision. | |
| 505 | 0 | _a[Part 3: The process: methods and tools] Envisioning: from me to people -- The meaning factory: insiders' criticism -- The interpreter's lab: outsiders' criticism -- Appendix : New meanings are everywhere: cases of innovation of meaning. | |
| 650 | 0 |
_aNew products. _95930 |
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| 650 | 0 | _aProduct design. | |
| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 650 | 7 |
_aProduct design _2thema |
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| 650 | 7 |
_aBusiness innovation _2thema |
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| 650 | 7 |
_aEntrepreneurship _2thema _93464 |
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| 650 | 7 |
_aBusiness & Management _2thema |
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| 830 | 0 | _aDesign thinking, design theory. | |
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