000			02909cam a22004218i 4500
999			_c48865 _d48865
001			on1085942537
003			OCoLC
005			20201209145705.0
008			190130s2019 enka b 001 0 eng d
015			_aGBB929358 _2bnb
016	7		_a019251485 _2Uk
020			_a9780815387244 _q(hbk.) :
020			_a0815387245
020			_a9780367112370 _q(pbk.) :
020			_a036711237X
029	0		_aUKMGB _b019251485
035			_a(OCoLC)1085942537
040			_aUKMGB _beng _erda _cUKMGB _dOCLCO _dOCLCF _dDEBBG _dOCLCO _dCOO _dVMI
050		4	_b.P3598 2019
082	0	4	_a658.4012 _223
245	0	0	_aPerspectives on purpose : _bbuilding brands and businesses for the twenty-first century / _cedited by Nina Montgomery.
264		1	_aLondon : _bRoutledge, _c2019.
300			_axvi, 204 pages : _billustrations ; _c24 cm. ; cased.
500			_a100.26 CW908
504			_aIncludes bibliographical references and index.
505			_a[Part 1: Framing thoughts on purpose] On the Business Case for Purpose: Friedman, Fink, and the Battle for the Soul of Business / Freya Williams -- On the New Brand-Consumer Contract: Tectonic Shifts and New Tenets / Sam Hornsby -- On Ethical Dilemmas and Purpose-led Decision-Making: Do the Right Thing for Whom? / Frank Oswald -- On Measuring Purpose: From Organizational Commitments to Social Impact / Matthew Quint -- On How to be a Champion of Purpose / Maryam Banikarim.
505			_a[Part 2: Building purpose-led organizations from the inside out] Setting the North Star: Finding Purpose and Building Instinct / Ambika Gautam Pai & Heidi Hackemer -- Transforming the Organization: Designing for Purpose and Humanity / Tom Andrews -- Putting Values into Action: Delivering on Purpose by Establishing, Embedding, Enacting, and Expressing Your Values / Alexandra Dimiziani -- Activating Living Experiences: Building Brand Relevance by Putting Purpose to Work / Jorge Aguilar -- Building community: Revolutionizing the Way We Manage Brands / Thomas Ordahl -- Using Those Strengths for Greater Good: A Social Impact Journey and Toolkit / Corrie Conrad.
505			_a[Part 3: Case studies on practicing purpose] VF Corp: The Journey of Becoming a Purpose-led Portfolio / Haley Rushing & Letitia Webster -- Diageo’s Ugly Distilling Company: Distilled with Purpose / Ila Byrne & Ryan Hunter -- Thorn & Wolff Olins: Bringing Clarity to Non-Profit Purpose / Sam Liebeskind & Sarah Potts -- Ben & Jerry’s: Continuing to Turn Values into Value through Linked Prosperity / Rob Michalak - Conclusion, / Jonathan Jackson.
650		0	_aStrategic planning. _97828
650		0	_aBranding (Marketing)
650		7	_aCorporate Social Responsibility _2gnd
700	1		_aMontgomery, Nina,
942			_2ddc _cCW_GL