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|---|---|---|---|
| 001 | 16527305 | ||
| 005 | 20201215150802.0 | ||
| 008 | 870806s1988 ilua b 001 0 eng | ||
| 010 | _a87022274 | ||
| 020 | _a0030208645 (pbk.) | ||
| 020 | _a9780030208645 | ||
| 040 |
_aDLC _cDLC _dUKM |
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| 049 |
_aTIZA _b22191 |
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| 072 | 7 |
_aKJS _2thema |
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| 072 | 7 |
_aKJC _2thema |
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| 082 | _a658.8 | ||
| 245 | 0 | 0 |
_aReadings in strategic marketing : _banalysis, planning, and implementation / _c[compiled by] Barton A. Weitz, Robin Wensley. |
| 260 |
_aChicago : _bDryden Press, _cc1988. |
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| 300 |
_ax, 534 p. : _bill. ; _c24 cm. |
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| 490 | 1 | _aThe Dryden Press series in marketing | |
| 504 | _aIncludes bibliographies and index. | ||
| 505 | 0 |
_a[Section One] _tMarketing theory with a strategic orientation / George S. Day and Robin Wensley -- _tMarketing, strategic planning and the theory of the firm / Paul F. Anderson. |
|
| 505 | 0 |
_a[Section Two] _tCustomer-oriented approaches to identifying product-markets / George S. Day, Allan D. Shocker and Rajendra K. Srivastava -- _tHow competitive forces shape strategy / Michael E. Porter -- _tMarketing cost analysis: a modularized contribution approach / Patrick M. Dunne and Harry I. Wolk -- _tThe marketing audit comes of age / Philip Kotler, William Gregor and William Rodgers -- _tStrategic segmentation: how to carve niches for growth in industrial markets / Robert A. Garda. |
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| 505 | 0 |
_a[Section Three] _tA fundamental approach to strategy development / Barry Hedley -- _tDiagnosing the experience curve / George S. Day and David B. Montgomery -- _tForget the product life cycle concept / Nariman K. Dhalla and Sonia Yuspeh -- _tDon't forget the product life cycle for strategic planning / Lester A. Neidell -- _tStrategic responses to technological threats / Arnold C. Cooper and Dan Schendel. |
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| 505 | 0 |
_a[Section Four] _tSTRATPORT: a decision support system for strategic planning / Jean-Claude Larreche and V. Srinivasan -- _tPIMS: a reexamination / Carl R. Anderson and Frank T. Paine -- _tStrategy and the 'business portfolio' / Barry Hedley -- _tThe directional policy matrix - tool for strategic planning / S. J. Q. Robinson, R. E. Hichens and D. P. Wade -- _tStrategic marketing: betas, boxes or basics / Robin Wensley. |
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| 505 | 0 |
_a[Section Five] _tStrategic market analysis and definition: an integrated approach / George S. Day -- _tStrategic goals: processes and politics / James Brian Quinn -- _tStrategic windows / Derek F. Abell. |
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| 505 | 0 |
_a[Section Six] _tIs market share all that it's cracked up to be? / Robert Jacobson and David A. Aaker -- _tProduct quality, cost position and business performance: a test of some key hypotheses / Lynn W. Phillips, Dae R. Chang and Robert D. Buzzell -- _tPositioning your product / David A. Aaker and J. Gary Shansby -- _tBrand franchise extension: new product benefits from existing brand names / Edward M. Tauber -- _tMake sure your customers keep coming back / F. Stewart DeBruicker and Gregory L. Summe -- _tMake-or-buy decisions / Erin Anderson and Barton A. Weitz -- _tManage beyond portfolio analysis / Richard G. Hamermesh and Roderick E. White. |
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| 590 | _a15.59 | ||
| 650 | 0 |
_aMarketing _xDecision making _95380 |
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| 650 | 0 |
_aMarketing _xManagement _95381 |
|
| 650 | 7 |
_aSales & marketing _2thema _940142 |
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| 650 | 7 |
_aBusiness strategy _2thema _940143 |
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| 653 | _aMarketing | ||
| 700 | 1 |
_aWeitz, Barton A. _916640 |
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| 700 | 1 |
_aWensley, Robin, _d1944- _918346 |
|
| 830 | 0 |
_aDryden Press series in marketing. _910224 |
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| 902 | _a150908 | ||
| 903 | _aMARS | ||
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